Benefits: Mascaras offer various benefits, such as lengthening, volumizing, separating, and curling. The type of mascara you should choose depends on your lash type and makeup preferences. For those with straight lashes, makeup artist Dominique Della Maggiore recommends a tubing mascara, as it helps add length and maintain a curl. Bueno adds that mascaras with drier formulas are ideal for those who struggle to hold a curl, since wet formulas can weigh the lashes down. Consider a mascara primer underneath your mascara to add thickn
With brown mascara trending on TikTok in 2025 and chocolate being the “it” color of fall, we’re all for trying this trend. Our tester loved the brown shade of this tubing mascara, noting it was clearly brown, but not too light on her dark lashes. She also appreciated how smoothly the lightweight formula applied, creating a super-defined look. Expect lift and length, rather than curl and volume, she shares. The tapered, dense brush performs nicely, coating the lower lashline without leaving any smud
Make a statement with a smudgy smoky eye that is perfect for dressier occasions. The more dramatic the better, so feel free to go bold with this eyeshadow look and you can even get a little messy. When creating a smoky eye , start with an eyeshadow base that is dark on the lid to set the tone for drama. Add powder shadow to the lid and blend it out until you get the desired smoky tones that you want. Top it off with a sheer, sparkly silver shadow to bring in the metallic element that sparkles at every blink. Using eyeshadow quads that have four shadow colors in a smoky category make it really easy to create a look like this. To bring balance to this dramatic eye look, opt for a soft, highlighted complex
This one has a slight tingling sensation due to the ginger root oil and pepper extract, but it’s not overpowering. It is very comfortable to wear, and my lip lines looked smooth after applying. However, there wasn’t much of a difference in terms of plumpness. This ended up being my favorite gloss to wear and reapply, tho
Eyeliner took a backseat to pouty, matte red lips in the 1940s. If worn at all, the go-to eyeliner style involved a thin line applied right against the upper lash line . Sometimes the line had a subtle wing at the end, but nothing drama
Finding the best mascara for volume that doesn’t weigh your lashes down isn’t easy, but this one manages both. The bristles lift and curl your lashes before coating them with the buildable formula, offering a winning combination of volume and length. The volume is the star of the show—just one coat creates natural-looking thickness, while a second coat yields a more dramatic finish. We also love that it doesn’t smudge or flake; it includes an amino acid peptide and vitamin blend to help strengthen the lashes. It’s so good we wish it came in more than just the black shade. Iris & Romeo, consider this our formal request for a chocolate brown co
In the age of YouTube tutorials and Instagram Makeup Games Updates|Https://Makeupinsight.Com/, the signature eyeliner style of our current decade has to be a graphic, precise cat eye . Liquid or gel eyeliner is usually used to execute this l
Our tester loved everything about this mascara, except for the glass packaging, which she said looks and feels high-end but can easily shatter if dropped. But if you’re not accident-prone, this buildable mascara is a smudge-proof st
If you want to achieve a really toned-down look, I recommend trying the brown shade. I often reach for the brown color on days when I want to look natural and put together. Just know you won’t get much volume with this pick; it’s primarily intended for a hint of length and definit
Black vs. brown? There’s a case for both, depending on the vibe you’re going for. According to Bartlett, black mascara gives you maximum impact and contrast. “It can help make the pupils look bigger and more youthful, and the whites of the eyes appear brighter,” she enthuses. On the other hand, Scibelli believes brown can be a beautiful choice, especially for mature women. “It’s universally flattering and not too harsh,” he says. “It’s a great option for all hair colors, and it allows your eye color to really peek through, as well.” So we’ll call this one dealer’s cho
Sensation : Did the plumping gloss have a cooling, burning, or tingling sensation? How strong was the sensation, and did it make a noticeable difference in how comfortable I was wearing the product? I also paid attention to whether my lips changed color or became noticeably red after
Methodology: Our editorial team spent hours reviewing mascara tests and consulting experts for their insights. Three testers, all over age 35, used each mascara two to three times per week throughout the testing per
Plumping Effect: Were my lips noticeably plumper after application, and did they stay that way or change within a few hours of wearing the plumping gloss? I also took note of any subtle or major changes in my lip volume after each applicat
